The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . Dave Quinn. From an Uber Eats ad starring Gwyneth. We get it: This razor offers a speedy, dead-skin-cell-free shave. But all that said, this spot really stresses us out. The swarm, which weaves around office and residential towers, briefly changes shape to create a giant thumbs-up, which presumably was meant to make the swarm look friendly, but instead made us think of Facebooks logo. If Lovinger's reports are accurate, this is the most expensive Super Bowl commercial cost to date. Can you imagine if 2003 LeBron knew to invest in crypto before anyone else? This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. The ad did well on its own account, winning the #4 best commercial of the game, according to the USA Today Ad Meter poll. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. Some cast members of the "Austin Powers" franchise reunited to save the world by taking over General Motors and giving the automotive manufacturing company an all-electric, zero-emissions future. What makes this ad so impeccable isnt simply the idea or the casting, but its attention to the tiniest detailsthe race takes place on Jones Pass, all the license plates read #1JONES, and its set to Its Not Unusual, sung by none other than Tom Jones. (Hey, it doesnt actually taste like a real cocktail, but at least you dont have to strain yourself with a shaker.) SoFi Stadium address: 1001 Stadium Drive, Inglewood, CA 90301. The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. Budweiser should sign him for its next Clydesdale commercial. Its a nice ideashowing people getting ready to go back out in the world as they croon the Willie Nelson classic. This year, early birds include Budweiser, General Motors, Planters, Lay's, Flamin' Hot Cheetos and Doritos, AT&T, Amazon and BMW, to name just a few. Neither is this spotdespite the best efforts of the estimable Idris Elba. And thats about it. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). Eugene Levy in Nissan's "Thrill Driver". (Plus, gotta move sounds like a call to action that just might inspire TikTok choreographers in search of the freshest retro sound.). We dont have time to answer that nowwere looking for ways to use mayo to salvage our uneaten Game Day nachos and pizza. Inspired by a real-life dilemma experienced by 43% of Pringles aficionados, we see our hero at a party doggedly trying to dig out the last Pringle from the can, which promptly gets stuck on his arm. But this is the Super Bowlyou go big or you go home. Never lose confidence in how you run your business, the announcer says, adding that Intuit is bringing Quickbooks and MailChimp together to help your business set up and grow. We need help, all right, to make sense of this mess. Evil, emphasis on the EV. The Pepsi Super Bowl Halftime Show lineup features legendary MCs, and your commercial samples Salt-N-Pepa, two more legendary MCs. Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . Lovinger said the number of ads aired during the game would likely be between 80 and 90,. Theres always that. His caddy suggests Michelob Ultra Organic Selter because it has zero sugar and zero carbs. But the premise of this spot could have come from any seventh grader: Lets put one over on the audience by not mentioning the product at first and slyly hinting its so good its illicit! Now, in 2022, you need $6.5 million to air a 30-second spot: the most expensive average cost for a Super Bowl commercial in NFL history. This one gives us chills. Overall, there were 64 ads in the competition's national lineup. It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. Activate your account. Be still our hearts! Should we just not drink beer at all? And then plot twist: She checks her messages again and says, He backed out, prompting groans of disappointment from the thwarted Broadway babies. "The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?". The sloth unlikes the trailer and reaches out to knock her name off the. The tongue twister is narrated by none other than rapper Andr 3000. Thank you, rich-and-famous people, for your service. Such a lost opportunity! by this 30 seconds of joy. Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. More from Ad Age: Listen to music from Super Bowl 2022 commercials. You may unsubscribe at any time. go figure), the furious Waddingham instantly folds. And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. More from Ad Age: Behind the Super Bowl electric vehicle ad blitz. Exercise makes everything better, right? Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. Hologic. An adorable robotic dog. And do it in eight days. Some highlights include an Austin Powers reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple Scarlett Johansson and Colin Jost. Super Bowl 2022: The most notable commercials Some highlights include an "Austin Powers" reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple. (Yo, Zeus! Then comes the tagline: Its only worth it if you enjoy it. Say what? Super Bowl commercials 2022: Top 10 ads from USA TODAY Ad Meter AD METER Super Bowl Ad Meter Add Topic USA TODAY Ad Meter's top 10 commercials during Super Bowl 56 Rick Suter Ad. In its Big Game spot, investing platform eToro wants us to imagine a community where millions share ideas, trade stocks, crypto and beyond, as an announcer puts it. Once verified, the information you provide will be displayed on our site. More from Ad Age: See Mike Myers play Dr. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Tolkien fans were in for a treat during the third quarter of the Super Bowl when Amazon released its first official trailer for its highly anticipated TV series, "The Lord of the Rings: The Rings of Power.". Its enough to make us want to buy a ticket to a Miley Cyrus concert just so we can holler Do It For the Phones, Freebird-style. Go to cart. Did we mention there are zero reasons to watch this ad?More from Ad Age: Listen to music from Super Bowl 2022 commercials, This spot starts out like a Nat Geo documentary, with the sonorous Morgan Freeman mesmerizing us with a geography lesson about a time, 300 million years ago, when there was no Africa, Asia, Americas or Europeonly a super-continent called Pangea. But the most incongruent thing of all in this oddball mashup of an ad may be the product itself: Bud Light Next, a new zero-carb brew. Koepka: Oh, really? More from Ad Age: Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails. By Rachel Schonberger Updated February 13, 2022 at 10:10 PM EST . Chevrolet. Rather than smoking a stogie, shes eating a lollipop. And while there is indeed no voice over (nor hyphens, nor copy editors, apparently), there is an electronic-music soundtrack with a rapidly escalating, get-the-party-started beat thats straight out of the aural playbook of superstar DJs. The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) More from Ad Age: Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance. A deer and bear also find themselves hooked after tentative first bites, their collective hisses, snorts and coughs inspiring a nearby fox (voiced by Charlie Puth) to get a beat going. In other circumstances, people might view that type of playlist combo with a head-scratching squint. Its no fault of Elbas, but the gag goes cold pretty fast even as it builds toward his bleeped admission at the end of the commercial that the brand is kind of shit at naming. What could possibly go wrong? When expanded it provides a list of search options that will switch the search inputs to match the current selection. Tubular Labs provided data on the top . All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. Speaking of identity crises, this ad has no idea what the hell it wants to be. This spot doesnt accomplish muchbeyond reinforcing the Caesars brand name with some high-priced continuing characters, and mentioning that the Caesars Sportsbook app offers live in-game betting. Whereupon Tommy Lee steals the entire spot, sneering at the infiltrator: Try to keep up. This spot is so good it almost makes us forget that you, too, are selling something. In a short window of 30 seconds, the ad also features cameos from former NBA player Dennis Rodman, "Jeopardy" champion Buzzy Cohen and actors Danny Trejo and William Shatner. Have questions about this ad or our catalog? How overwrought, overthought and vainglorious. The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. Evil proceeds to shamelessly present as his own original idea. Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. Inexplicably, former Jets quarterback Joe Namath gets not one but two cameos, leaving us pondering how a 78-year-old retired athlete who does direct-response spots for Medicare personifies risk (maybe its the nail-biting choice of Part A or Part B?). Evil For GM Mike Meyers,. In a year of record ad spot prices, the roster of celebrities is unmatched. And, honestly, throwing Lays at a wedding instead of rice is a delicious idea. More from Ad Age: Watch: Caesars Sportsbook unveils its Super Bowl commercial. Its almost enough to drive us to drink. But maybe it doesnt need to. Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). More from Ad Age: Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. Worst Super Bowl commercials 2022 Cheetos: 'Push It' There's only one commercial that has used "Push It" appropriately in the last 25 years of commercials, and this Doritos ad wasn't. Almost. And in the last scene, Nelson himself sings the line before boarding his tour bus. The minute-long spot includes a. The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. 1. Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. It just makes me . Sadly, none of that amusing interplay figures in the final oh-so-self-aware Booking.com spot, which spends most of its 30 seconds apologizing for its uncreative name rather than pitching its service. Never deal with flaky buyers again, an announcer declares as our protagonist snaps out of her reverie (or whatever that was) and we learn that she ended up selling her car to (non-flaky) Vroom. Why You Might Recognize The Song In Flamin' Hot's Super Bowl 2022 Commercial Youtube By Savanna Swain-Wilson / Feb. 10, 2022 12:18 pm EST If there's one thing Frito-Lay will do come Super Bowl time, it's bring the fire not only to its snacks, but also to its commercials. Doritos and Cheetos have a joint commercial airing during the 2022 Super Bowl and there are some big stars voicing those animals!. This commercial is brilliant on two levels: Its sentiment is spot-on for a nation climbing out of a pandemic that has forced many to rethink their values and re-prioritize relationships and experiences. Feb 13, 2022 5:38 PM EST. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. However jokingly delivered, the Im-a-celebrity elitism doesnt quite resonate for Hart, who has scads of everyman appeal. Relatively late in the ad some random guy straps a VR headset on poor Harrys head, which allows him to virtually escape his depressing current role (hes been repurposed as a mannequin at some sort of science museum) and relive his glorious past. Zeus and his wife, Hera, are introduced to the car in this commercial by the vehicle manufacturer. And even worse, the spot brings to mind another light beer campaign set in a bowling alley with athletesrival Miller Lites classic Tastes great, less filling., More from Ad Age: Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Were back at the Superior Bowl. Virtual miniature NFL legends come to life in this commercial by the league. Yeah, its Keeping up the Jonases now, he responds. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. Other denizens of the metaverse join him in recreating the Questys experience as we hear Simple Minds Dont You Forget About Me, a song Howlin Harry and The Cometeers used to perform back in the day. Check out a complete year-by-year list of the cost to advertise at the Super Bowl. More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. OK, so maybe it was the Celebrity Bowl more than anything else. A pack of joyriding Joneses … and one Jonas. Jon-as? queries an incredulous Leslie. Time to make more spacefor all of us. (Wait, wut?) But to us, it lacks the rollicking joy of the epic 2019 spot, The Hundred Year Game, which is the benchmark the NFL will forever have to beat. And thats just one of what our announcer calls 137 flags on the play. The game finally rests on Peyton Manning, who fumbles as a human baby enters the room and tackles him, shaking loose the ball, which is promptly intercepted by Walter Payton. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. Booking.nah. February 14, 2022. Perhaps the best bit in this fast-moving montage is the tiny football that somehow ends up lodged in the maw of a sleeping grandma (We done killed granny!). This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. So what we actually have here is an anti-hype ad thats pure hype. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. But when it comes to the Super Bowl commercials, it's the type of star power mixed with wild twists and concepts that have become expected and what makes the advertising spectacle such a treat. I figure you could use a little pick-me-up, she tells him. The best Super Bowl 2022 commercials: The ads that scored a touchdown. Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. But this dtente doesnt come easy: The Barbarian couple is at first resentful; the husband taunts fans of the opposing team that he and his family rode three months in an oxcart to see his team destroy the Romans. His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar. So we were excited for this commercial, until we realized we were blinded by nostalgia. CBS in 2021 sold Super Bowl ads for an average of $5.6 million, Bloomberg reported last year. For one, the driver is a woman. Real-life pals Paul Rudd and Seth Rogen have terrific chemistry in this faux-nostalgic Lays commercial that shows them reminiscing about good times over a bag of chips just before Rogen gets married. Top 5 Super Bowl Commercials of 2022 FTX Cryptocurrency Exchange. In a teaser, the sloth is in the trailer of rapper Megan Thee Stallion, who herself is enjoying the newest chip flavor. With a typical audience of about 100 million U.S . Youre gonna start a bidding war! Yes, this is not only a case of Rocket Mortgage/Rocket Homes imitating a Barbie commercial, but art imitating life. As he floats over farmland, an outdoor wedding and downtown San Francisco in a hot-air balloon (um, why? Super Bowl 2022 has come to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the. But wait, hold the CupFone: This year, WeatherTech is departing from its flag-waving factories and earnest workers and getting a bit fancy. Were not sure what Skechers was smoking when it came up with this ad. Occurred on April 16, 2022 / Puerto La Cruz, VenezuelaInfo: Man helps save sloth from being in the middle of the road. Schwarzenegger and Pinault are lowkey great here, and the production grace notesthe costumes, a (CGI) mini-winged pet Pegasus named Peggy, the use of Eddy Grants Electric Avenue as the closing soundtrackare terrific too. Grace Kay. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. Some people probably thought their TVs somehow switched to old-school screensaver mode, but the quick-witted among us dutifully pointed our phones at the code and were redirected to a web page inviting us to get $15 in free Bitcoin for signing up along with a chance to win a chance to win $3 million in prizes. All of it made for an incredible USA TODAY Ad Meter, too. For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. Peering at us through the fisheye lens of the peephole is none other than Jim Carrey, who sings out Cable guy! Were instantly transported back to 1996, when comedy classic The Cable Guy nailed our feelings about the actual cable guy, who never showed up on time and was always trying to lock us into long-term contracts. Its Rashida Jones. Heres a roundup of some of the most notable commercials. Sams said it spent a few years of its TV budget on this, its first Big Game commercial, to reach the masses. Even funnyman Ty Burell cant save this commercial for Greenlight, a banking app and debit card aimed at teaching kids about saving. The priciest Super Bowl commercials will cost a record $7 million this year, according to NBC. More from Ad Age: Why Super Bowl viewers will see more health and wellness commercials. Groovy baby. More from Ad Age: Listen to music from Super Bowl 2022 commercials. 1933 Philadelphia football super bowl tshirt | philly football eagles simple tee 22city-002. What happened? asks mom. Hopefully, the superimposed warnings not to actually eat the products actually workbut we wonder if the plan all along was to secretly encourage a TikTok challenge given the ads use of the Capone Oh No song so ubiquitous on the platform. What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. Somehow concluding that shes been bettered (by $278? From an Uber Eats ad starring Gwyneth Paltrow to a . Scroll down to see which ones made the cut! B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?). Judann Pollack (Judy) is executive editor of Ad Age. McDonalds. Super Bowl Sunday will be, per usual, jampacked with ads. If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? Use it. Thank God (or Zeus and Hera, if youre BMW). Anyway, the spot peters out with Crypto.coms recurring Fortune favors the brave taglinewhich somehow failed to distract us from imagining Young LeBron as an eerily prescient cryptocurrency trillionaire. More from Ad Age: Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial. Actor. Caddy: Zero. Turkish Airlines, of course. The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. Edward Sutelan 2/12/2022 There are always some new advertisers that enter the mix for the Super Bowl. He literally transforms into a cinematic action hero, complete with a catchphrase (Watch the coffee). With less than a week to go before the 34th USA TODAY Ad Meter ratings kick off (on 2/9), several brands have already cut to commercial and released their 2022 in-game Super Bowl ad. But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. In General Motors Big Game spot, Dr. Look, anything featuring Larry David is bound to be special. It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. In a Super Bowl packed with a whiplash-inducing number of celebrities, Jost and Johansson come across as a friendly neighborhood couple youd like to have dinner withas long as theyre not serving oysters. More from Ad Age: See the NFT cameo in Bud Light Nexts Super Bowl ad, Even more from Ad Age: Prank Bud Light Next website gets taken down. Check out and vote for this year'sAd Meter Replay Ratings, Your California Privacy Rights/Privacy Policy. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). Were really warming up to you, kid, says the thermostat. !, he says with such delight that its hard not to share his joy. To start, I'd love to know what's been the most fun or most surprising part of being in a Super Bowl commercial.# This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). Trailers for Jordan Peeles Nope," "Doctor Strange in the Multiverse of Madness" and "Jurassic World: Dominion" all also dropped during the Super Bowl. The engines rev and the pair peels out. Not so hot. Michelob Ultra brings back a Big Lebowski vibe with its spot set in the bowling alley wed least like to compete in, given that its a favorite haunt of sports legends who eat 300 scores for breakfast. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. A curious sloth crawls over to the scattered snacks for a taste, reacting in delight when the spicy cheese flavor hits. It . Barbie. Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. You can watch the ad here. And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? . We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Advertise With Us (Opens in new window . Although its intended as a cautionary tale, the sight of Burrell running around shouting Ill take it! as he impulse buys ridiculous merchandiselike a tub dubbed Tytanic (even though he admits to seasickness), a hot-air balloon with his countenance on it, a suit of armor and a winged horse (who would have predicted two Pegasi in one Super Bowl? And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. The bewildered birdwatcher tries to retrieve her snacks, but is denied when the charged-up sloth scampers away with the goods. Live and Upcoming Full Event Replays . Maybe its that the story seems rushed, giving us too little time to empathize with the yellow Labs compassion for his wounded friend. All that said, the commercial is cute, showing a business suitclad team descending from a helicopter to convince our hero to abandon his off-the-grid existence and save the investing public. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. Davids dialogue and delivery is delightfully anachronisticits basically straight out of Curbwhich makes the elaborately staged historical scenes somehow even funnier. More from Ad Age: Amazons Super Bowl commercial imagines if Alexa were psychic. Budweiser. Super Bowl LVI will be played at SoFi Stadium in Los Angeles, CA on Sunday, February 13, 2022 at 6:30 p.m ET. Actress Jamie-Lynn Siegler, who played the daughter of mobster Tony Soprano in The Sopranos, recreates his ride from Manhattan to New Jersey in the HBO series iconic opener. Lets face it, the Super Bowl is a celebration of consumerism (and sometimes football), so within this context, Expedias spot promoting connection over capitalism has real stopping power.
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