Theyre probably going to answer the phone. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Or, you may want to rent out a special menu for the evening. Its one of the easiest ways to get your database engaged again. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style So thank you, thank you, THANK YOU!!! Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. And who doesnt love a bottle of wine or box of chocolates? Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. I can see on social media that you are doing quite a bit of traveling and having a great time. Approximately 80 percent of all transactions are done within your sphere of influence. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. Real estate prospecting lettersletters agents send to buyers, FSBO, FRBO and Expired listing homeownersare still one of the best ways to generate leads in 2022. You dont have to be a suited-and-booted business exec to have a great network. Your newsletter list is also a great place to find referrals. Take the list that you just made that has already been scrubbed and add the contacts to your Facebook friends. There is a fine line between flaunting and genuine and it looks like your E-mail was very genuine! If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. You make an impression and brand yourself into their head. Michael Montgomery of Rev Real Estate School. But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Hi Jennifer, Interesting concept and comment thread. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. : ). You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. And if you use it right, you can rapidly accelerate your real estate business into the high seven- and eight-figures. It is also important for you to diversify your outlets. One great tool within your email marketing program is the feature that will show you who opens the emails, who clicks on the links, and who opts out. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. Then, see if they will need assistance finding a spot that has more room. It is such a surprise when someone takes the time to send a note that is personal. Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Thanks for shring this Yah-me. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Guess what? Theyre a light-hearted, non-pushy way to stay in front of people. Share your reason for becoming a Realtor. You heard that right. If you havent been staying in touch with your SOI like you know you should, youre not alone. In todays market, there are many different lead sources you can use to grow your business. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Brian Icenhower of The Real Estate Trainer has a great tip. If youve been hanging out with us here on the Follow Up Boss blog, you know were all about simple systems that work. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Either theyre using you or theyre referring someone to you. Its okay if you have gotten away from being in touch with your SOI. With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Remind your sellers about something you did that added a lot of value for them. Jennifer - I really needed to read this!! If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Thats the last time Im going to use that real estate agent.. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have Pay Special Attention to Those Who Matter Most, 5. Good news! Then, you may want to share information you learn in these business journals with your potential client. Congratulations, Lori! Sphere of Influence. Pro Tip for TikTok: This is a fun one. When you do go to a networking event, you may think the goal is to collect as many cards as possible. As with all real estate letters, do NOT begin your message with the word "I." Instead, make it about the reader. It's helpful to the recipient and offers them something of value, INFORMATION. So give your full attention to every person you meet, and remember, everybody matters. Pro Tip: NEVER write anybody off. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. This is the foundation of reviving your database and re-engaging your people. As a real estate professional, you have a lot of connections and vendors you know and trust. Never Stop Networking 2. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. Love it Jennifer. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). make an informed decision when buying or selling a house. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. D. Verye good information here for all. Just pick up the phone. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. Good iedea on using and award and sharing it with your soi. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. The name of the game is Listing E-Alerts. If you dont know what to write, use my Event Themed Keeping in Touch Letters. Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Dont hesitate to put this to work for you. You arent a clone. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. But you cant be everywhere all the time. When you decide on a CRM, make sure it has the customizable Listing E-Alert capability. What We'll Cover Housing Market Statistics 1. There are a gazillion things you can write to your SOI about that won't come across as pitchy, pushy or just ho-hum. If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. Pro Tip for Twitter: Always post local content with relevant local hashtags. Gratitude is the best way to get more of what you want. If you know anyone whos thinking of moving any time soon, would you just keep us in mind? Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Now that you know you DO have a sphere of influence, lets take a look at whos in it. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. After youve sent a few value-packed emails, drop in and ask for that referral. Therefore, you should try to attend networking events, even if they are virtual. Thanks for all the comments! You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. If you throw a great party, you definitely want to put this to work for you. However, Id love to hear what you think about it first. on ActiveRain. And conversations with the people we know can lead to all sorts of wonderful things. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. But asking for it can feel pretty daunting. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. After youve sent the initial letter, be sure to stay in touch periodically. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. You didnt think we were going to let you off the hook, did you? The next question what do you say to them? These are people that know you, and just because of that, you have some influence on them. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Good news! I like this example Jennifer. It would go like this. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. its also more effective. Take Advantage of Direct Mail Marketing 6. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! All you need to do is say, Hey! March 04, 2012 08:13 AM. When it comes down to it, an SOI is just a group of people you know personally. (True Story)Order Your Here! You made your calls and used your Realtor sphere of influence scripts. Its a simple shame on me script. I think I would prefer that over an e-mail. Sample Influence Letter. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. You need to take a look at the people you are connected with on social media. I just want to check in with you and see how youre doing.. I think either way would be fine - whatever feels right to you. Good stuff, Jennifer. (Honestly, this ones worth a watch!). I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. However, there is always something that feels special about holding something from your mailbox. They already know you. You can give them some references. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. (Were talking multiple millions in volume.). At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. After all, theres only so much time in the day. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. Let us help you. Its really simple. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Crafting personalized real estate letters to send to your sphere of influence so that you can get real estate referrals That's an example of the real estate letters you might send to previous clients. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Reach out to some of your past clients from the last two or three years, depending on how much business you do. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. Pro Tip for Instagram: Switch to the Instagram Business Profile and use the free analytics to pinpoint the posts your followers love, and post more of that. Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. Why not get deep once in a while? If you had a really large email list, say 5,000 emails, and 115 of your contacts engaged with the content to some degree, these 115 are the ones you call first. Be sure your real estate letters dont sound like a form letter that just goes out. Its a common issue, and sometimes when times are good, it doesnt feel necessary. But if you do it right? Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Pro Tip: Star or highlight the people in your SOI who you know are the most influential ones. Any new listings that come onto the market will be instantly emailed to your buyer. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Now you take your scrubbed list upload them to an email marketing program. Why am I sharing this wonderful news with you? They better like it, or youre going to get blocked! Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. And this one from the Graham Seeby Group is an excellent example. and Pensacola Beach real estate Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. and current clients your sphere of influence and your prospects 18 real estate letter templates in pdf google docs word web free download here is a well Their new listing or recent sale? So, Jennifer, um what's an example of doing it right? Something went wrong while submitting the form. I stay in touch with my people, past present and to come, with a monthly . For brand new agents a simple Excel spreadsheet will do the job.. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. I didnt know if theyd know who I was. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. There are so many ways for real estate agents to generate business. When you send an email out, you can watch your results roll in. Acronyms and jargon can kill your message. Your way of handling the award was so tasteful. Youll be shocked at the response. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Your email address will not be published. or other gift. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. That's the only way you will be able to contact your SOI members 100 times a year. Likely, you are already using Listing E-Alerts. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. If so, just be a little more intentional whenever you log on. You may think that you are so busy that you will never have time to go to another networking event. Great post. Or ask for feedback?? You can also see what specific links the recipient clicked. Most marketing agents do fails because they don't under. A healthy, thriving Sphere of Influence can move you from chasing new clients to having them come directly to you. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. It will cost anywhere from forty to fifty cents per postcard depending upon volume. They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! He is CEO of Agent Dominator. That is why it is important for you to pay close attention to your sphere of influence real estate agent. How low interest rates are and what a great time to buy it is? If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. I dont have any influence! I know thats what I thought the first time I heard it. Once that done, we can move on to what kind of value we can provide our SOI with to continue to keep in touch and keep them engaged. Make sure you do not fall into this trap. The idea behind the " Let's get acquainted" letters is to reach out to others who serve your prospective . End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career.
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