Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Marketing and Communications Manager. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Develops understanding of the opportunities and challenges facing the international marketing executive, the decision-making process in marketing goods abroad, and the environmental forceseconomic, cultural, and politicalaffecting the marketing process in the international marketplace. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. | Students participate in activities designed to develop knowledge and skills necessary to successfully analyze and address ethical and interpersonal communication issues. (4 Hours). Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Popular Communication. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Designed to prepare students to work with audio in modern media settings. Northeastern University 360 Huntington Ave Boston, Massachusetts 02115. Develops skill in marketing decision making, critical analysis, and communication. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. Subject matter includes patient-provider communication, organizational systems, advertising in the health industry, and the role of media in the formation of expectations about health and the use of media to promote social change. Prerequisite(s): (ENGL 1111 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1102 with a minimum grade of C ); (COMM1210 with a minimum grade of D- or COMM1225 with a minimum grade of D- or COMM1231 with a minimum grade of D- or COMM1255 with a minimum grade of D- or COMM 1310 with a minimum grade of D- or COMM1331 with a minimum grade of D- or COMM1412 with a minimum grade of D- ), COMM3414. Content is adapted by the faculty depending on the location of the class. Focuses on the fundamental role that communication plays in family life. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. College of Social Sciences and Humanities. Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. MKTG6234. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. At Northeastern Illinois University, we embrace originality and self-expression in all its forms. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. Students present proposals to an Independent Studies Committee for evaluation and approval. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. (4 Hours). Marketing Analytics. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Marketing Management. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). (4 Hours). MKTG6295. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. The building blocks of the marketing concentration require courses in marketing research or analysis of customer data followed by a tailored set of electives to suit different student goals and interests. Sports Promotion in the 21st Century. Prerequisite(s): MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6210 with a minimum grade of C- or MKTG6318 with a minimum grade of C-, MKTG6232. What do you think? Protect The Pack Placing Our Experts In Premier Media Outlets. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. COMM2725. Research, Scholarship & Creative Practice. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. Communications, Public Relations & Broadcasting (MBB) 2672 2672: Becca Mitchell . Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Communication and Inclusion. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications Offers analytic insight on methods people use to communicate different types of social action through body language. Managing Customer Engagement in a Service World. (4 Hours). (4 Hours). May be repeated without limit. Examines the impact of technology on the marketing of goods and services. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. COMM3304 and WMNS3304 are cross-listed. COMM2304 and WMNS2304 are cross-listed. Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Includes professional accounting students. Communications Specialist. Examines a wide range of analytical approaches to support marketing decision making and performance measuring in organizations. Going-to-market topics include managing value-added resellers and distributors. Dean's Research Fellows. have in conveying meaning and constructing and negotiating interpersonal relationships. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. (4 Hours). COMM3530. Family Communication. New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. * * * * * * Behrakis Health Sciences Center . Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. | Offers students an opportunity to master these concepts by organizing into teams and developing an original entertainment industry business product or services. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. Visual Communication. A marketing plan project is used to enable students to apply their understanding about the marketing process. Covers a proven selling process and presents compelling solutions to customers. MKTG6294. (4 Hours). COMM3451. (4 Hours). New York Times All The Latest Throughout Northeastern. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Please fill out the form below with your web request(s). Attribute(s): NUpath Interpreting Culture, NUpath Societies/Institutions, COMM1331. MKTG2301. Often includes meetings with foreign professors, government officials, community organizers, and local artists that have shaped their own country in unique and innovative ways. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. c.zangerl [@]northeastern.edu. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Internship in Communication. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. The PDF will include all information unique to this page. Attribute(s): NUpath Creative Express/Innov, COMM1113. Business and Professional Speaking. (4 Hours), COMM6631. Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Offers an overview of the theory and practice of interpersonal communication with the goal of developing the knowledge and skills to create dialogue in conversation, work through conflict, adapt to change, and establish/maintain relationships. COMM3655. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. The PDF will include all information unique to this page. Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. Addresses central questions of human rights communication.The establishment and recognition of basic, universal human rights lead to a number of fascinating and important communicative problems. Class Schedule: Monday-Friday. Principles of Organizational Communication. Integrates students experiences in cooperative education with classroom concepts and theories. (4 Hours). Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. Social Movement Communication. (4 Hours). Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. 2022-2023 Northeastern University MKTG6285. Go Far NSU is where success begins. Great Speakers and Speeches. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Office of the Dean. (4 Hours). Communication Studies at Northeastern. MKTG6230. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. Focuses on developing student skills in putting together a marketing plan based on a thorough understanding of the market. Health Communication Campaigns. (4 Hours). Research may be behavioral/experimental or quantitative/analytical in nature. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Independent Study. Covers the role of marketing in business and society. (4 Hours). Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Sound Production for Digital Media. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. (4 Hours). Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms.
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